No longer despised game industry 2015 I have contributed to both the

On January 5, the news broadcast of CCTV, the State press and publication administration, 2015 games industry revenue reached 140.7 billion yuan, surpassing United States as the world's largest market. Number of players in China has exceeded 100 million, 2015 e sports no longer are businesses and individuals, some local governments have put the industry involved in the development of local cultural industries. E-sports will be the rapid development of related industries in the country, will be the hot jobs of the future. INCIPIO Case

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Industry experts said: "the games industry in the cultural industries all over the world as a whole is one of the fastest growing industries, the industry must develop asset-light, but also in the economic downturn, to have double-digit growth in industry, it is very unlikely. ¡±

If you compare the same entertainment culture compared to the movie industry in 2015, films about 44 billion yuan, gaming revenue of approximately 3.3 times the market for the film.

Single-party, online party, the tour party, the host of the party, everyone used nouns divide themselves in this camp, no matter what you are "party", a part of the contributions you are in the 140 billion in 2015, how much money did you put in the game?

Queen of China's game market figures

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Over 10 years ago we can scarcely imagine, once video games are generally seen as a scourge of this country, contacts in the game are beaten by their parents when he was young, and dismissed as "determination does not think progress", but now it is over United States as the world's first gaming power. Many peers must also remember with deep black bars over and over, pirate life like weeds spring killing scene in the era, even if you think the domestic gaming market is a mess, but at that time, has good did not know how many times.

In 2015, China's gaming industry is or has come to own the best of times.

2015, China game user reached 534 million people, compared growth 3.3%, over China netizens total near 60%, but China population base big, players number natural also huge, a per capita zhihou on became vulnerable has, from game players of per capita consumption level,, China per person annual game spent for 897.8 Yuan, still far below Japan of 1987.4 Yuan; Korea of 1842.1 Yuan and United States of 1271 Yuan.

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Chinese players spending habits are changing, from the proportion of paying players, paid players accounted for 35% of the total number of players in China, than the United States, and Japan's 59%, Korea 55% still have more room for growth.

2015 survey data are focused on China in all sectors of the market, in addition to the overall game market scale, China Mobile Game revenues reached 51.46 billion yuan in 2015, surpassing Japan and the United States the world's largest travel market.

China's gaming industry has formed eco-industrial chain, it has both content production, there are platforms and channels, there are many players in supporting this market.

More than 10 years old big swim swimming finally power failure

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In recent years, due to saturation and market smartphones and Tablet mass replaced, desktop computers and laptop computers since 2011 began to turn negative. According to Gartner estimates, notebook and desktop computers within China and around the world sold flagging will be continued in the next five years.

Client games 2015 China market sales income reached 61.16 billion yuan, an increase of 0.4%, pages travel market sales income reach 21.96 billion yuan, an increase of 8.3%. Although still accounts for the bulk of income, but the increase is already grim.

End page tour market declining growth rate, showed that the market has become saturated.

In the past more than 10 years, computer games, with the popularity of PC and rapid access to our live, online games are Internet caf¨¦s along the streets, occupied the masses of games daily leisure. Compared to the PC game piracy and the policy of pressure, online games page tour celestial no enemies, held the title for a long boss, said the dream ', ' journey ', ' world ', your online game players are expected to remember their own messed up how much money in these games. Now the boss's position not guaranteed, on the wall behind it, mobile games are fast hurry.

Tour on the playing side, you should also be aware, the server player is quickly lost, and new players are not as large as the imagination poured in. Many large-end tour was "uninterested", and began to put the game details, began to concentrate more on economic gains from the fast part, most end-tour companies, have been hand's arms.

But esports games like a fire, half the red-hot online games. According to the Administration's data, 2015 e-sports market in China reached 27 billion, number of players has more than 100 million people, surpassing United States as the world's largest e-sports market. Is constantly refining the competing domestic industry chain, large amounts of capital into the markets, is expected in 2016 will become more mature.

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Single in the world who doesn't know Steam

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In 2015, China's game market sales revenue of 140 million Yuan, a figure in the game industry, rather awkwardly, even close to the fraction, games than the country hosts as well. But we want to see PC games 2015 rose 180%, has obviously increase compared with previous years, can be seen as games increasingly perfect market system, some manufacturers eye returned to the traditional markets.

2015 not only abroad of single masterpiece more, domestic single also rendering full outbreak of attitude, shaft sword Gaiden: dome of gate, and legend odd man biography 6, and new martial arts group man biography, and Royal days drop magic biography and St female of song 3,, for "protection endangered species" of mentality, domestic piracy industry on domestic single game rarely Xia black.

Life really difficult for domestic games in 2015, we learned a new curse words, called "character" players, "feelings" to satirize the development team to do something rather than a piece of shit. So want to revitalize the domestic single, key is to honestly give players confidence.

Destroy affected by the game sales, digital download channel has is the way players buy games mainly, and today is the most important source of PC game download Steam store. PC game sales are not counted in income Steam, or everyone's confidence will be enough.

Steam is now synonymous with evolved for the PC game, all PC gamers to play an important platform. According to statistics from Steam Spy, the game distribution platform in 2015, creating a total value of USD 3.5 billion game market, is amazing. According to their estimates, Steam and now hold about 15% of the global PC market share, absolutely Super predators.

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Steam users in China has exceeded 6 million beyond the United Kingdom 5.67 million. This, of course, to consider population issues, but for a market that has long relied on piracy, and the results have been quite surprising. Some time ago the black five, most of the players have chopped his hand, domestic consumption habits of the players are from "down under" to the "buy buy buy" transformation, legitimacy is strong over piracy.


This is a welcome change. With special low prices to the market of Steam gradually working again, this number is expected to continue to increase, short time of course we certainly can't overtake United States 20 million subscribers, landed the Chinese game of Steam and still not much domestic games Steam in the future will become an important battleground.

As long as the growing legitimate market environment will become better and better, manufacturers have developed dynamic, single games market will continue to grow and get better.

Weak potential for infinite number of hosts

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On November 25, 2015, the Oriental Pearl new media hosted a "2015 home game developers Conference", PS4 and Xbox one Chinese partner Shanghai Oriental Pearl, PS4 and Xbox One line total sales reached 500,000. PS4 console sold 410,000 of them, plans million next year.

Sales of game software was not announced, but the official said next year plans to achieve the goal of two hundred (issue 100, the game sold more than 1 million," today ").

Over 8 months PS4, Xbox One more than 1 year. From this point of view, sales of 500,000 is pathetic. Fewer games, this is the first problem, despite some really high quality exclusive games, but PC machines also have a lot of good games, in quantity, PC absolutely superior to the game console. INCIPIO Case

Second is to audit time, play first-hand tends to be the player of the game's biggest passion. However a long review process really makes people mad, and you get "first-hand" game, others may have got through. While processing time is required within 20 days of the Ministry of culture, but it is still difficult to match global synchronous release on the PC side.

However, PS4 in the country line 2015 year a turning point in the second half, April 2015 after a system update, confirm no longer lock area. PS4 full expansion of global games lineup soon thereafter, in Sony's full implementation of culture, PS4 full price after the end of September, the prices by 500 Yuan, PS4 momentum began to punch.

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Fingers out, PS4 on March 20, 2015, listing, PS4 sold about 10 million units around the world, 410,000 equivalent of 4% is very good now.

In contrast X1 is more tragic, stick users reflect, X1 first edition (September 23, 2014) was not announced until a few days ago and finally finished.

Home hosts in China are very weak, but this does not prevent the host players celebrating, you think, just over a year, hosts game users in China had reached 500,000. Compared to years ago, corner angle at which the host does not know it! Also need a little bit of progress.

Mobile game no match for continues to lead

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In 2015, all the research company announced, China mobile game has been more than United States, as the world's largest market for mobile games. 2015 mobile gaming revenue of 51.46 billion yuan, an increase of 87.2%, and 2014 than slower growth, but still enough to be the dominant force in game industry growth.

Investment in Chinese consumer applications in Apple's App Store market has grown, ultra-100% more than last year. App Annie's report shows that in the first quarter of 2015, iOS downloads, China had more than the United States. To the second quarter of 2015, China started its iOS application download volume growth of important impact on income, share of China App Store revenue grew the most, gaming revenue in China in the top 100 of iOS app accounts to 81%. Benefiting from strong performance in China, Apple's App Store revenue was higher than the Google Play 80%.

As an ordinary smart phone users, you may not realize it, your contribution to a lot.

You may well be past 2015 years bought his first iPhone, then click on the games on your phone for the first time. Is probably the first time recharge into the AppStore account to buy his favorite game, of course, is also possible you accidentally fell down a krypton gold pit, 11 even the ship Gan do local players, priceless you are happy anyway.

420 million (now over) mobile games, 46.6% of the players will be paid for a hand, is reading the article you should be one of them. Even 4% people every month in the spending of money on games more than 3000 Yuan. Worth noting is that in those groups pay more than 5000 Yuan per month, 1.3 times times the number of female gamers are male. Play hand is my sister, strength should not be underestimated.

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Market is getting bigger at the same time, things do better seems to be inevitable. Whether China mobile game market became the world's first or second, and players the biggest relationship has always been that this can bring more fun to the game.


Digital we are most proud of the Chinese game market, but must also be clearly aware, global games industry, Marvel lies in the huge population of China's market of consumption and income, rather than the development and creativity of the market, and so when we can show off income to show output from talking about cost to talk about creating, we are the real powers of the game.

Digital products at a large shopping mall game shop, a man what is normal commuters out of a cupboard in PS4-sedan-the gravity of vertigo, surprised said: "wow!" Remake of the game, there are Chinese! "Like found treasure as holding to the checkout. This is the author's recent game-related small daily, daily, happening every day, little by little, into a powerful thrust.

The best of times, seems to be Yes, but in the best of times, and also have the best system, the best of creators, the best marketing environment, the best person, and the best players. How else to match the "best" this formula?

This is a miracle, is also enjoying the fruits. Revolution has not succeeded yet, comrades should still work hard.

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